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The Brand Gap: Expanded Edition

The Brand Gap: Expanded Edition
MSRP: $21.99
Your Price: $14.95
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Manufacturer: Peachpit Press
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Additional The Brand Gap: Expanded Edition Information

THE BRAND GAP is the key to brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience.

Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful questions to ask about any brand
• why collaboration is the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience.

 

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